Tack! Swedish word for Thanks.
This was a simple way to say thank you to all the nurses for taking care of our loved ones. An alocohol free beer was made as a tribute to all the nurses with a simple message. The campaign was non-profit and the money was donated to the hospitals.

THANKS! For helping us in the fight to save lives. You’re taking care of our loved ones and continuing to fight in difficult times like these. We believe in you and would like to THANK you for the wonderful work you do daily.

Brief: A new startup company focusing on safari tours needed help with their branding. They requested a profile including logo, website, business cards, merch and folders.

Result: Nalini Safari & Tours was very easy to work with, they had a clear vision of where they were headed and requested a camel in the logo. They left me free hands and trusted me to come up with creative ideas and design. The work is still ongoing as I freelance for them.

Visit Nalini Safari & Tours here

Brief:
I was taking photos of shapes and patterns i saw out in the streets. Then I started to play with my images and created three different patterns. It gave birth to the idea of skateboard design.

Result:
A simple idea and technique that I will continue to develop.

Background: Metrojobb and 3minTalk launches a campaign - to motivate, inspire and share knowledge. Metrojobb is one of Sweden's largest job sites, and part of Metro Media House. 

Brief: Collaboration between Profile Agency and Metrojobb to form a  campaign to help spread knowledge and insights in Sweden.

Result: The campaign runs during 14 weeks and includes movies from the 3minTalk concept. It is a digital concept aimed at spreading knowledge and insights from current personalities or lecturers. The concept can be seen as Ted Talks in miniformat with Swedish inspectors.

ESPORTTV is a WebTV series where the program leader collects well-known profiles within the Esport.
 

Brief - We at the Metro classify Esport as a sport. Our biggest challenge is also to reach an attractive target group - young adults.
 

Solution -  We created a number of short programs / sections with successful Esport profiles on the theme "Esport". Easy, inviting with a personal tone, each person interviewed by HeatoN. The films have been distributed via facebook, dreamhack, profiles, buzz networks and Metro's own channels.
 

Result - ESPORTTV has been a positive force for the entire esport segment. By offering content that previously did not exist in Swedish, we have reached 757 189 viewers in the 13 released programmes.

The brief - was to use lateral thinking and to get away from the influence of the computer. 
Personal style was implemented to redesign the book cover for Paul Smith. The reason I chose to redue Paul Smith's book, is because of his recent book and distinct shirts. 

The shirts are made of different newspapers.